CPC, CPM, CTR, conversion rate, acquisition cost and customer-value calculations. Use the calculators for your own numbers and the guides for formulas, examples and common questions.
Use the tool that matches the exact problem you need to solve.
Calculate advertising cost per click (CPC) from total ad spend and clicks.
Calculate cost per thousand impressions (CPM) from ad spend and impressions.
Calculate click-through rate (CTR) from clicks and impressions.
Calculate conversion rate from conversions and total visitors, sessions, leads or clicks.
Calculate cost per acquisition (CPA) from campaign spend and acquired customers or conversions.
Calculate customer acquisition cost by dividing acquisition spending by new customers gained.
Estimate simple customer lifetime value (CLV) from average order value, purchase frequency, gross margin and customer lifespan.
Calculate return on ad spend from advertising-attributed revenue and ad cost.
Three long-tail answers that explain formulas and common scenarios behind this calculator cluster.
Learn the formulas for cost per click, cost per thousand impressions and click-through rate.
Read guide →Marketing Metrics & Customer EconomicsLearn the conversion-rate formula for websites, ads and funnels.
Read guide →Marketing Metrics & Customer EconomicsLearn the difference between customer acquisition cost, cost per acquisition and customer lifetime value.
Read guide →CPC, CPM, CTR, conversion rate, acquisition cost and customer-value calculations. The pages in this cluster are intentionally connected: calculator pages handle the arithmetic, while the guides answer informational searches, show worked examples and explain how to interpret the result.
Use the examples as reference points, then open a calculator and substitute your own values. For decisions involving contracts, taxes, health, payroll rules, construction requirements or other high-stakes details, verify the real-world assumptions with an appropriate authoritative source.
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