Calculate customer acquisition cost by dividing acquisition spending by new customers gained.
CPC, CPM, CTR, conversion rate, acquisition cost and customer-value calculations.
Enter the requested values above and select Calculate. The result updates immediately on the page, so you can change one value and compare different scenarios without leaving the calculator.
$25,000 in acquisition spending divided by 500 new customers equals $50 CAC.
Calculate customer acquisition cost by dividing acquisition spending by new customers gained. It is designed for quick estimates and everyday problem solving. When a calculation affects a contract, tax filing, medical decision or other high-stakes situation, verify the result with the appropriate professional or authoritative source.
If sales and marketing acquisition costs total $18,000 and 120 genuinely new customers are acquired, customer acquisition cost is $150 per customer. Compare that against contribution from those customers rather than revenue alone.
What to check: Include the same acquisition-related cost categories each period. Repeat buyers, renewals, and free leads are not automatically new customers; definitions materially affect CAC.
Compare with the Cost Per Acquisition calculator when that better matches the question you are trying to answer.
Calculate customer acquisition cost by dividing acquisition spending by new customers gained.
CAC = acquisition spending ÷ new customers.
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