Calculate advertising cost per click (CPC) from total ad spend and clicks.
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CPC, CPM, CTR, conversion rate, acquisition cost and customer-value calculations.
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If a campaign spends $1,200 and receives 800 clicks, average CPC is $1.50.
Calculate advertising cost per click (CPC) from total ad spend and clicks. The result is intended for quick estimates, checking arithmetic and comparing scenarios. When a result affects a contract, tax filing, medical decision, building-code requirement or other high-stakes situation, verify the result with the appropriate professional or authoritative source.
A $1,200 advertising spend divided by 800 clicks gives a $1.50 average cost per click.
CPC measures click cost, not whether clicks generated qualified leads or sales.
Use the same time period and attribution definition for spend and clicks.
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Calculate advertising cost per click (CPC) from total ad spend and clicks.
CPC = advertising spend ÷ number of clicks.
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