How to use this ctr calculator
Enter the values requested above and select Calculate. Change any input to compare another scenario. The calculation runs locally in your browser and does not require an account.
Formula and method
Example
2,000 clicks from 100,000 impressions equals a 2% CTR.
Tips for a useful result
Compare CTR within similar channels and placements rather than assuming one universal benchmark.
What this calculator is useful for
Calculate click-through rate (CTR) from clicks and impressions. The result is intended for quick estimates, checking arithmetic and comparing scenarios. When a result affects a contract, tax filing, medical decision, building-code requirement or other high-stakes situation, verify the result with the appropriate professional or authoritative source.
Frequently asked questions
What does the CTR Calculator calculate?
Calculate click-through rate (CTR) from clicks and impressions.
How does the CTR Calculator work?
CTR = clicks ÷ impressions × 100%.
Is the CTR Calculator free to use?
Yes. ERICH Calculators is free to use and does not require an account.