Calculate click-through rate (CTR) from clicks and impressions.
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CPC, CPM, CTR, conversion rate, acquisition cost and customer-value calculations.
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2,000 clicks from 100,000 impressions equals a 2% CTR.
Calculate click-through rate (CTR) from clicks and impressions. The result is intended for quick estimates, checking arithmetic and comparing scenarios. When a result affects a contract, tax filing, medical decision, building-code requirement or other high-stakes situation, verify the result with the appropriate professional or authoritative source.
2,000 clicks on 100,000 impressions is a 2% click-through rate.
CTR shows clicks divided by recorded impressions, not the percentage of impressions that became sales.
Position, platform, and whether impressions were viewable can make CTRs incomparable.
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Calculate click-through rate (CTR) from clicks and impressions.
CTR = clicks ÷ impressions × 100%.
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