Calculate selling price and markup percentage from an item cost and desired markup.
Markup, margin, break-even and profit calculations for pricing and operating decisions.
Enter the requested values above and select Calculate. The result updates immediately on the page, so you can change one value and compare different scenarios without leaving the calculator.
A $50 cost with a 40% markup produces a $70 selling price.
Calculate selling price and markup percentage from an item cost and desired markup. It is designed for quick estimates and everyday problem solving. When a calculation affects a contract, tax filing, medical decision or other high-stakes situation, verify the result with the appropriate professional or authoritative source.
If a product costs $64 and is sold at a 50% markup, price = 64 × 1.5 = $96. Gross margin is then (96 − 64) ÷ 96 = 33.33%, not 50%.
What to check: Use fully loaded item cost when needed; shipping, returns, fees, labor, and overhead can erode realized profitability. For margin targets rather than markup, use the Margin Calculator.
Compare with the Margin calculator when that better matches the question you are trying to answer.
Calculate selling price and markup percentage from an item cost and desired markup.
Selling price = cost × (1 + markup rate).
Yes. ERICH Calculators is free to use and no account is required.
See how formulas, sources and limitations are handled across ERICH Calculators.