Business Profitability & Pricing

Profit Margin Formula with Example

Profit margin expresses profit as a percentage of revenue.

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Quick answer

Profit margin expresses profit as a percentage of revenue.

Formula or method

Profit margin = profit ÷ revenue ×100%; profit = revenue − expenses

Keep units, percentages and time periods consistent. The formula is useful as a transparent check on the calculator result and helps explain why changing one input changes the answer.

Step-by-step

  1. Choose the profit level being measured.
  2. Subtract matching expenses from revenue.
  3. Divide profit by revenue.
  4. Convert to percent.

Worked example

If revenue is $100,000 and expenses are $82,000, profit is $18,000 and margin is 18%.

How to interpret the result

Gross, operating and net margin use different expense definitions, so compare like with like.

When the answer is used for a purchase, loan, payroll decision, construction order, school grade, health estimate or other real-world choice, verify the assumptions that matter in that context. Accurate arithmetic still depends on accurate inputs.

Common mistakes

  • Mixing profit definitions.
  • Dividing by expenses instead of revenue.
  • Comparing differently defined margins.

Frequently asked questions

Profit vs margin?

Profit is a dollar amount; margin is a percentage of revenue.

Can margin be negative?

Yes.

Is higher margin always better?

Not by itself; volume and business model matter too.

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