House campaign analytics

1099ERICH Banner Performance

First-party aggregate impressions and clicks for the 1099ERICH test banner across homepage, calculator, guide and topic placements.

Reporting period
Schedule email delivery
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Total impressions—
Total clicks—
Click-through rate—

Performance by placement type

Individual placements

Export all placements CSV
PlacementPageTypeImpressionsClicksCTR
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How the tracking works

Impression: counted once per banner slot per page load after at least 50% of the banner is visible in the browser for about one second.

Click: counted when a visitor clicks the 1099ERICH banner. The outbound link also carries placement-specific UTM parameters.

Privacy: the report stores aggregate first-party event counts by day and placement. It does not store visitor names, email addresses or IP addresses.